Privacy Policy

Last Updated: 20 September 2025

1. Introduction

Trend In Need (“we”, “us” or “our”) operates the website www.trendinneed.com (the “Website”), an online retail store based in India. We are committed to protecting the privacy of our customers and visitors. This Privacy Policy explains what data we collect, why and how we process it, the choices you have, and the rights and obligations we have under Indian law (particularly the Consumer Protection Act 2019 and the Digital Personal Data Protection Act 2023) and, where applicable, other data protection regimes. It also addresses the specific requirements for e‑commerce entities in India, including the prohibition on dark patterns and the duty to display mandatory product declarations.

2. Scope and Consent

This policy covers data collected through the Website and related services. It does not apply to offline activities or third‑party sites. By accessing or using the Website, you consent to our collection and processing of your data in accordance with this policy. We do not use pre‑ticked boxes or manipulative consent flows; consent is freely given and may be withdrawn at any time. Where we rely on lawful bases other than consent (e.g., legitimate uses under the DPDP Act or compliance with legal obligations), we will inform you.

3. Information We Collect

We collect information in the following categories:

3.1 Directly Provided Information

• Contact details such as name, address, email address and phone number are provided during account registration or checkout.
• Payment details (e.g., card or bank details) for order processing. Payment information is encrypted and processed securely; we do not store your full card numbers.
• Any information you submit via forms, surveys, reviews, customer support communications or social media interactions.

3.2 Automatically Collected Information

• Technical data such as IP address, browser type, operating system, device identifiers and other details collected through logs.
• Usage data like pages viewed, time spent on pages, interactions and referring/exit URLs.

3.3 Cookies & Tracking Technologies

We use cookies, web beacons and similar technologies to analyse visitor behaviour, improve user experience, enable personalisation and measure the effectiveness of our marketing. Our cookie banner provides a clear choice to accept or manage preferences; we never use pre‑selected options or misleading wording. You can change your preferences at any time via the “Manage Preferences” link.

4. Use of Information

We use your information to:

• Provide, operate and maintain the Website and fulfil orders.
• Personalise your shopping experience, recommend products and conduct analytics to understand customer preferences.
• Communicate with you about orders, deliveries, product updates, promotions and customer service.
• Detect and prevent fraud, abuse or illegal activity, ensure network and information security and comply with applicable laws.
• Maintain business records as required by law and by regulators.

5. Legal Bases for Processing

Our processing is based on the following legal grounds:

• Consent: When you sign up for marketing communications or create an account, you provide consent for processing. You may withdraw your consent at any time.
• Contractual necessity: We process your data to fulfil our contractual obligations, including delivering products and processing payments.
• Legitimate uses: We process data for analytics, service improvement and security purposes as permitted under the DPDP Act and other applicable laws.
• Legal obligations: We retain certain information to comply with tax, accounting and consumer protection obligations and to cooperate with authorities.

6. Data Retention

We retain your personal data only as long as necessary for the purposes described in this policy, unless a longer retention period is required or permitted by law. In practice, we keep order‑related information for up to seven years to comply with tax and accounting requirements and other regulatory obligations. Account information is retained until you delete your account or request that we erase your data, subject to mandatory retention requirements.

7. Sharing of Information

We do not sell your data. We may share information with:

• Service providers: Companies that provide payment processing, logistics, customer support, analytics or marketing services. These providers are contractually obligated to protect your data and use it only for the services we request.
• Business partners: Where applicable, such as brand partners for co‑branded promotions, but only with your prior consent.
• Regulatory authorities: When required by law, court order or to protect our rights or safety.

8. Data Security

We implement technical and organisational measures to protect your data against unauthorised access, alteration or loss. These include encryption, access controls, secure payment gateways and regular security reviews. However, no transmission or storage system is completely secure; you acknowledge that you share data at your own risk.

9. Marketing Preferences

You can choose whether to receive promotional communications. If you consent to marketing, we will send you updates about new products, offers and events. You may unsubscribe at any time using the link in the message or by adjusting your account preferences.

10. Your Rights

You have the following rights under the DPDP Act and, where applicable, other data protection regimes:

• Access: Request a copy of your personal data that we hold.
• Correction: Ask us to correct inaccurate or incomplete data.
• Erasure: Request deletion of your data where it is no longer needed or if you withdraw consent. Certain records may be retained to comply with legal obligations.
• Restriction and objection: Ask us to restrict or object to the processing of your data in certain circumstances.
• Data portability: Receive your data in a structured, commonly used and machine‑readable format, where applicable.
• Grievance redressal: Raise a complaint with us if you believe your rights have been violated. We will acknowledge complaints within 48 hours and endeavour to resolve them within 30 days.

To exercise any of these rights, please contact us using the details in the “Grievance Officer and Contact Information” section below.

11. Children’s Privacy

We do not knowingly collect or solicit personal information from children under 13 years of age. If we discover that we have inadvertently collected such information, we will delete it promptly. Parents or guardians who become aware that their child has provided us with personal information should contact us immediately.

12. Third‑Party Links and Services

Our Website may contain links to third‑party sites and may use services such as payment gateways or social media plugins. We are not responsible for the content, privacy practices or security of those third parties. We encourage you to read their privacy policies before interacting with them.

13. International Transfers

We are based in India but may transfer personal data to service providers in other countries. When we do, we ensure adequate protection through contractual safeguards and compliance with applicable laws.

14. Compliance with Dark Pattern Guidelines

We are committed to fair and transparent design. In line with the Central Consumer Protection Authority’s Guidelines for Prevention and Regulation of Dark Patterns (2023) and the 2025 advisory, we do not engage in dark patterns such as false urgency, basket sneaking, confirm shaming, forced action, subscription traps, interface interference, bait and switch, drip pricing or disguised advertisements. We periodically self‑audit our platform to identify and eliminate dark patterns, as advised by the CCPA’s 2025 advisory.

15. Changes to this Privacy Policy

We may update this policy from time to time. Updated versions will be posted on this page with a revised “Last Updated” date. Continued use of the Website after changes signifies your acceptance of the revised policy.

16. Grievance Officer and Contact Information

In accordance with the Information Technology Act 2000 and the Consumer Protection (E‑Commerce) Rules 2020, we have appointed a Grievance Officer. If you have questions about this policy or wish to make a complaint, please contact:

Grievance Officer: Ritu Talreja
Designation: Founder & Grievance Redressal Officer
Email: info@trendinneed.com
Address: B/403, Waghani Vihar, Maharana Pratap Road, Narayan Nagar, Bhayander West, Thane – 401101, Maharashtra, India
Phone: +91 95116 75301